DataDOT describes non-serialised polymer or metal dots containing a company name or logo to provide a semi-overt and economic solution if lower security levels are sufficient. The dots could show additional information such as location, batch number or date of manufacturing. DataDots have been used for theft deterrence purposes in many industries for many years.

DataDOTs are applied using spray or brush-on technologies and therefore allow manual or industrial application. The dots are read using inexpensive magnifiers.